About Us - Blanco

Blanco – 18 Years of Experience in Producing Eco-Friendly and High-Quality Products

About us

The company entered the Georgian market in 2007, at a time when there was a shortage of high-quality, locally produced napkins. Imported products were either too expensive or failed to meet consumer expectations. This market gap gave rise to an idea — to establish a company that would offer Georgian consumers high-quality, locally produced products at affordable prices.

Development Path: Challenges and Successes

Difficulties in sourcing raw materials and intense competition from foreign brands on the local market posed significant challenges for the company during its early development stage. However, thanks to the team’s dedication and strategic decision-making, the company not only established itself but also achieved meaningful growth:

2008 – First Success In December, the company was founded and achieved its first major sales success.
2009 – Market Stability & an Innovative Idea During this year, the company solidified its position on the market. At the same time, the idea of economical packaging emerged. Small-format napkins (200–300 pieces per pack) were introduced — a product still actively used today by both individual consumers and fast food outlets.
2010 – Growth Phase Soft Group, a distribution company, was established. New equipment was purchased, and sales exceeded 10,000 boxes.
2012 – 2013 – New Production Facility The company entered a phase of large-scale development, acquiring a 4,000 m² facility, of which 1,500 m² was allocated to production and warehousing. That same year, new “Start-Stop” machinery was introduced, optimizing production processes.
2014 – Challenges The global economic crisis and obstacles from the banking sector impacted operations. Despite these difficulties, Soft Group continued its activities.
2015 – European-Standard Technology & New Product Line The company acquired new, European-standard equipment and production space. This year also marked the beginning of napkin production — a key step forward in product quality.
2016 – Industrial-Scale Production The company fully transitioned to industrial-scale manufacturing, increasing capacity and aligning with modern production standards.
2018 – Partnerships with Major Organizations The company began collaborating with several leading brands.  (You can view the full list of partners here: Partners)
2020 – Large-Scale Expansion The company expanded by acquiring an 18,000 m² land plot in Natakhtari. Today, this space houses both the napkin production facility and the company office. From here, BLANCO Georgia and Soft Group continue to grow and expand their market presence.

2008 – First Success In December, the company was founded and achieved its first major sales success.
2009 – Market Stability & an Innovative Idea During this year, the company solidified its position on the market. At the same time, the idea of economical packaging emerged. Small-format napkins (200–300 pieces per pack) were introduced — a product still actively used today by both individual consumers and fast food outlets.
2010 – Growth Phase Soft Group, a distribution company, was established. New equipment was purchased, and sales exceeded 10,000 boxes.
2012 – 2013 – New Production Facility The company entered a phase of large-scale development, acquiring a 4,000 m² facility, of which 1,500 m² was allocated to production and warehousing. That same year, new “Start-Stop” machinery was introduced, optimizing production processes.
2014 – Challenges The global economic crisis and obstacles from the banking sector impacted operations. Despite these difficulties, Soft Group continued its activities.
2015 – European-Standard Technology & New Product Line The company acquired new, European-standard equipment and production space. This year also marked the beginning of napkin production — a key step forward in product quality.
2016 – Industrial-Scale Production The company fully transitioned to industrial-scale manufacturing, increasing capacity and aligning with modern production standards.
2018 – Partnerships with Major Organizations The company began collaborating with several leading brands.  (You can view the full list of partners here: Partners)
2020 – Large-Scale Expansion The company expanded by acquiring an 18,000 m² land plot in Natakhtari. Today, this space houses both the napkin production facility and the company office. From here, BLANCO Georgia and Soft Group continue to grow and expand their market presence.

Today, our company employs over 150 professionals and produces more than 100 different types of products, distributed to retail chains, hotels, restaurants, and other business sectors.

Our Values: What We Stand For

Our products are based on values that define everything we do:

Quality First – Every stage of our production undergoes strict quality control. We use only the best raw materials and modern European technologies.

Environmental Responsibility – We are transitioning to sustainable production, focusing on waste minimization and developing biodegradable products.

Support for Local Production – We create jobs and aim to utilize local resources as much as possible, contributing to the development of the national economy.

Innovation – We constantly seek new ways to improve our products, stay attuned to global trends, and implement innovative approaches.

Customer-Oriented Approach – We believe that customer satisfaction is the key to our success. We listen carefully to feedback and take it into account when developing our products.

Modern Technology and Innovation

Our production facility is equipped with the latest technologies that ensure both high product quality and production efficiency. German-made machinery, automated lines, and computer-controlled systems enable us to manufacture products that meet European standards.

Our Vision for the Future

Looking ahead, we plan to further expand our production and create new jobs. Our strategic goal is to increase exports by 50% by 2026 and introduce our products to European Union markets.

In today’s market, consumer demands are evolving rapidly – quality, sustainability, and reliability mean more than ever before. It is precisely in this environment that Blanco has emerged as a leading company, providing Georgian consumers with top-quality, clean, and eco-friendly products for the past 18 years.

Who Are We?

Blanco is one of the largest companies in Georgia, specializing in the production of personal and household care products. Throughout its existence, the company has not only maintained market stability but has also become a trusted partner for leading retailers.

Who Are We?

Why Blanco?

Locally Manufactured – We take pride in producing our goods in Georgia, using cutting-edge technologies.
Eco-Friendly Approach – Caring for nature is one of our core values. We prioritize safe, recyclable materials and strive to minimize waste.
Stable Partnerships – We maintain long-term collaborations with both local and international companies.
Hygiene Standards – Our tissues and other products stand out for their high standards of cleanliness and quality.

Our Journey Continues

For Blanco, this is just the beginning. With the implementation of new standards, innovative approaches, and continuous analysis of consumer needs, we continue
to evolve – aiming to become every household’s trusted partner in cleanliness and comfort.

Our Journey Continues

The First Steps

18 years ago, when local manufacturing in Georgia was still in its early stages, we made the decision to create a Georgian company that would offer clean, high-quality, and affordable products.
What started as a small factory, where every team member poured their heart into their work, has grown into something much greater. From the very beginning, our focus was on stability, eco-conscious practices, and upholding the highest standards.

Growth and Development

Over the years, Blanco has grown from a small brand into one of the market leaders. We’ve introduced modern technologies, expanded our production capacity, and built strong relationships with numerous key partners.

Today, our tissues and other hygiene products have become the trusted choice for thousands of consumers in their everyday lives.

Our Eco Mission

A core part of our growth has been our eco-friendly philosophy. In today’s world, product quality is not enough — its environmental impact matters too. That’s why Blanco continuously seeks to use recyclable, safe materials and produce in a way that minimizes harm to nature.

Our Eco Mission

Blanco Today

Today, Blanco is more than just a company — it’s a brand that:

Our greatest achievement is your trust. It is this trust that motivates us to keep growing and continue offering innovative, safe, and environmentally responsible products.